ChatGPT reached 900 million weekly active users as of February 2026 — more than double the 400 million reported a year earlier. India alone accounts for 100 million weekly users. This isn't niche technology adoption; it's mass consumer behaviour change happening in real time.
The revenue side confirms this is sustainable, not hype. DemandSage reports OpenAI hit $10 billion in annualised recurring revenue by June 2025, spanning consumer subscriptions, business editions, and API access. A $10B ARR company growing at this rate isn't an experiment — it's infrastructure.
Enterprise commitment is equally decisive. Capgemini's research across 1,100 executives at $1B+ revenue companies found 80% increased their generative AI investment since 2023, with zero respondents decreasing investment. The share that integrated gen AI into some or most locations quadrupled from 6% to 24% in just 12 months.
The era of gen AI bans is over — only 3% of organisations still enforce a complete ban on public gen AI tools. The rest have moved from prohibition to governance, building guardrails rather than blocking access. The question has shifted from 'should we use gen AI?' to 'how do we govern it?'