Customer Service & Sales
What percentage of Gen Z is comfortable with AI agents shopping for them?
Short Answer
32% of Gen Z consumers are already comfortable with AI agents shopping for them, higher than the 24% overall average (Salesforce, 2024).
Key Facts
- 32%, of Gen Z consumers are already comfortable with AI agents shopping for them (Salesforce, 2024).
- 44%, of Gen Z consumers are comfortable with AI agents creating personalised content for them (Salesforce, 2024).
- 1/3, of consumers would rather purchase a product through AI agents than with a human (Salesforce, 2024).
of Gen Z consumers are already comfortable with AI agents shopping for them
Higher than the overall average of 24%. Gen Z is the most receptive generation to letting AI agents handle purchasing decisions.
What AI commerce experiences do Gen Z prefer?
44% of Gen Z are comfortable with AI agents creating personalised content for them (vs. 37% overall). 60% find traditional customer-service interactions stressful, and 20% prefer to start with a chatbot. Gen Z is the bellwether generation for agentic commerce adoption.
Are older generations catching up?
Slowly. Across all age groups, 39% are already comfortable with AI agents scheduling appointments for them, one of the most natural early use cases. Gen X and Boomers lead on voice AI uptake for simple utility tasks (reminders, navigation, calls).
What does this mean for retailers?
Agentic commerce needs to be treated as a first-class channel within five years. Retailers that optimise product feeds, catalogues, and checkout flows for agent consumption (structured data, clean pricing APIs, low-friction auth) will win the AI-shopping share of wallet as it scales.
Supporting Data
of Gen Z consumers are comfortable with AI agents creating personalised content for them
Salesforce, 2024
of consumers would rather purchase a product through AI agents than with a human
Salesforce, 2024
of consumers are already comfortable with AI agents scheduling appointments for them
Salesforce, 2024
of consumers are already comfortable with AI agents shopping for them, rising to 32% among Gen Z
Salesforce, 2024
Recommended Citation
AI Statistics Center, citing Salesforce (2024). https://aistatisticscenter.com/answers/what-percentage-of-gen-z-is-comfortable-with-ai-shopping
Free to quote with attribution. Linking back to the answer page helps readers verify the data and keeps this resource free.