15+ AI Marketing Statistics (2025)

of PR professionals use generative AI — up from 28% in 2023

From the Muck Rack State of AI in PR 2025 report. Nearly triple the adoption rate in just two years.

of marketing and sales departments regularly use generative AI — the highest of any business function

That figure rises to 55% in the marketing/sales departments of tech companies. Product/service development is next at 28%.

of marketers are already using or experimenting with generative AI at work — another 22% plan to soon

If plans materialise, nearly three-quarters of marketers surveyed could be using GenAI. Survey covered over 1,000 marketers.

of the publishing industry uses AI daily — 33.8% use it weekly

ChatGPT is used by 77.8% of Substack publishers; Claude by 28.2% and Grammarly by 27.9%.

of AI-using marketers say brainstorming is their top AI use case, followed by first drafts (72%) and editing (70%)

AI is used across the full content creation pipeline — from ideation to refinement.

of marketers using GenAI deploy it for basic content creation and writing copy

Inspiring creative thinking (71%), analysing market data (63%), and generating image assets (62%) are also major use cases.

of email marketers believe AI-supported email marketing is more effective than manual efforts

A further 20% think AI is at least as effective as traditional methods. Less than a third believe manual email marketing remains superior.

of service professionals using GenAI apply it to personalised customer communications

AI-driven personalisation of marketing and service communications is now the standard approach at GenAI-using organisations.

saved per week by marketers using AI tools — equivalent to over a month of work per year

5 hours/week × 52 weeks ÷ 8-hour days = 32.5 days saved per year. Content drafting, reporting, and segmentation drive the time savings.

of PR professionals say AI speeds up their work

Speed is the most universally reported benefit. 78% also say AI improves the quality of their work.

of marketers expect generative AI to eliminate busy work and free them for more strategic tasks

The promise of AI in marketing is shifting from raw throughput to enabling strategic, creative work.

of sales teams with AI saw revenue growth in the past year — versus 66% of teams without AI

Marketing-driven revenue also benefits: 76% of ecommerce teams with AI credit it for revenue growth.

of companies still lack a formal AI policy — though improving from 72% in 2024

Despite rapid adoption, most organisations haven't established governance frameworks for AI use in marketing.

of publishers have ethical concerns about AI usage in content creation

Three-quarters of publishers express ethical reservations even as they increasingly adopt AI tools for their workflows.

of marketers don't know how to use generative AI safely — 43% don't know how to get the most value from it

Despite rapid adoption, a significant skills gap persists. 7 in 10 marketers say their employer doesn't yet offer GenAI training.

of companies don't offer AI training to their employees — despite widespread adoption

The training gap between AI enthusiasm and AI competence is widening across marketing departments.