15+ AI Sales Statistics (2025)

of salespeople are using or plan to use generative AI — compared to 51% of marketers

Sales teams lag behind marketing in GenAI adoption. 61% of sales pros say they believe GenAI will help them better serve customers.

of marketing and sales departments regularly use generative AI — the highest of any business function

Rises to 55% in tech company sales departments. Product/service development trails at 28%.

of salespeople using GenAI apply it to basic content creation — 74% for analysing market data

Automating personalised sales communications (71%) rounds out the top three use cases among AI-equipped sales teams.

of sales professionals believe generative AI will help them sell more efficiently

The same percentage also believe it will help them better serve their customers — yet most haven't begun using it.

of sales teams with AI saw revenue growth in the past year — versus 66% of teams without AI

From Salesforce's State of Sales report. A 17-percentage-point revenue growth gap between AI and non-AI teams.

of salespeople currently using GenAI say it has helped increase sales by enhancing customer interactions

Among the smaller pool of sales reps who have adopted GenAI, the impact on actual sales is dramatic and near-universal.

increase in lead conversion rates through AI-powered lead generation

AI in lead generation also reduces manual work by 15% or more while offering higher ROI and lower customer acquisition cost.

of AI-using businesses in marketing & sales report increased revenue — the highest of any business function

Marketing and sales leads all functions for AI-driven revenue gains. Strategy/corporate finance and product development both exceed 60%.

of salespeople's time is spent on non-selling tasks like admin and manual data entry

From Salesforce's State of Sales report. AI can automate the majority of these tasks, freeing reps for high-value conversations.

of sales professionals expect GenAI to help them generate sales reports — 48% for content creation

Report generation, content creation, and market data analysis are the top three areas where reps expect AI to transform their role.

saved per week by professionals using AI — equivalent to over a month of productive time per year

Salesforce's marketers data shows 5 hours/week = 32.5 days/year. Sales professionals report similar time savings across CRM updates, email drafting, and research.

more valuable — website visitors from AI search compared to those from organic search

Traffic from ChatGPT search is projected to overtake organic search by 2028. Sales teams that optimise for AI search visibility gain higher-intent leads.

of salespeople say they don't know how to get the most value from generative AI at work

Nearly half also say they don't know how to use GenAI safely (49%) or effectively (47%). A clear skills gap is limiting adoption.

of sales professionals worry they will lose their job if they don't learn to use generative AI

Job loss anxiety is higher than actual adoption rates — a sign that the pressure to adopt is building even among non-users.

marketers and salespeople say their employer does not yet provide generative AI training

The training deficit is the biggest barrier. 54% of marketers say training programmes are important for successfully using GenAI.

of companies lack a formal AI policy — down from 72% in 2024 but still a majority

Without clear policies, sales teams adopt AI inconsistently. 29% of employees pay for their own AI tools at work.