Customer Service & Sales
How do sales teams with AI compare to teams without AI?
Short Answer
83% of sales teams with AI saw revenue growth in the past year, versus 66% of teams without AI — a 17-percentage-point gap (Salesforce, 2024).
Key Facts
- 83% — of sales teams with AI saw revenue growth in the past year — versus 66% of teams without AI (Salesforce, 2024).
- 84% — of salespeople currently using GenAI say it has helped increase sales by enhancing customer interactions (Salesforce, 2025).
- 71% — of salespeople's time is spent on non-selling tasks like admin and manual data entry (Salesforce, 2024).
of sales teams with AI saw revenue growth in the past year — versus 66% of teams without AI
From Salesforce's State of Sales report. A 17-percentage-point revenue growth gap between AI and non-AI teams.
What does AI actually do for sales reps?
Among sales reps using GenAI, 84% say it has helped increase sales by enhancing customer interactions. AI handles draft emails, call summarisation, CRM updates, lead scoring, and proposal generation — the admin work that consumes most rep time.
How much time could AI save sales teams?
Enormous headroom. 71% of salespeople's time is still spent on non-selling tasks like admin and manual data entry — so the addressable productivity gain from AI is measured in hours per day per rep, not minutes. Many large deployments show 15–25% capacity gains per rep.
How much does AI improve lead conversion?
Lead generation specifically sees a 25% increase in conversion rates from AI-powered targeting, and 55% of businesses using chatbots for marketing report a rise in high-quality leads. The biggest gains come from faster speed-to-lead and more consistent follow-through.
Supporting Data
of salespeople currently using GenAI say it has helped increase sales by enhancing customer interactions
Salesforce, 2025
of salespeople's time is spent on non-selling tasks like admin and manual data entry
Salesforce, 2024
increase in lead conversion rates through AI-powered lead targeting
Super AGI (via Exploding Topics), 2025
Recommended Citation
AI Statistics Center, citing Salesforce (2024). https://aistatisticscenter.com/answers/how-do-ai-sales-teams-compare-to-non-ai-teams
Free to quote with attribution. Linking back to the answer page helps readers verify the data and keeps this resource free.